People are using apps more than ever, but paying less for them
Rising prices have had shoppers tightening purse strings all over, and not even smartphone apps have been immune from the impact of this financial pressure. Thankfully, there are lots of fantastic free Android apps to choose from, but developers who aim to monetize their software are feeling the pinch. The annual State of Mobile report from analytics firm data.ai, formerly known as App Annie, has just revealed that spending on apps and IAPs dipped for the first time ever in 2022, but people are nonetheless using apps more than before.
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