Roku cuts out the middle man, says it will make its own TVs

Roku has made a name for itself with its streaming devices and Roku OS—the latter being the most popular streaming platform in the US. Besides its streaming boxes, the company licenses Roku OS to Hisense, Hitachi, and select other TV manufacturers. Last year, reports emerged that Roku wanted to manufacture and sell TVs under its name as it was looking to own the “last bit of branding.” The move would also help Roku diversify its revenue sources amidst slowing growth. Almost a year later, the company has announced Roku Select and Plus Series branded TVs at CES 2023.