If you’re just getting started with Pokémon GO, welcome. The beloved game combines two of the most powerful forces in modern video gaming: microtransactions and nostalgia. Couple that with the inviolable edict of “Gotta catch ’em all,” a major case of FOMO, and one of the top Android phones with plenty of battery life, and you have a powerful behavioral driver that can only be satisfied with one thing: PokéCoins.
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